UYO – Over 200 youths and other small scale business owners in Uyo, Akwa Ibom State have benefited from a one-day free training on Google marketing skills and techniques.
The free Google training programme was sponsored by the Ini Ememobong Foundation in collaboration with Regal Jurist as part of the foundation’s initiatives to offer Akwa Ibom youths and other business owners the platform to leverage on the innovative products Google offers in technological advancement and digital marketing.
In his address to the participants, founder of the foundation, Comrade Ini Ememobong, said the essence of the training was to bridge the digital knowledge gap among youths and business owners in the state.
Ememobong, who is the Publicity Secretary of the Peoples Democratic Party (PDP) in the state, opined that one major way in which youths in the country could be detached from running untoward errands for unscrupulous politicians was to equip them with life changing skills that would impact on them and the society positively.
“Yes, that you are here shows that you have the desire and willingness to learn new things. Akwa Ibom youths must rise to that faith of greatness and be counted among other youths in the global community.
“That’s why when my colleagues from the law school, called and asked me of what I was going to do on my birthday, and I told them to think of something, and immediately they mentioned Google training, I keyed into it,” Ememobong said.
“And you must take the training seriously, because, one or two things you are going to learn from here can change your thinking for your entire life. From what I have seen here, it’s like you will want it to be a regular thing. So, we are going to form a community of youths that will look at the modalities for us to host a business summit for the youths of Akwa Ibom,” he added.
Earlier in her address, the principal partner, Regal Jurist, Bibi Ugo, said the consortium was pleased to have the opportunity to collaborate with Google to bring the digital skill training to the youths in the state.
She stressed the importance of technology in human life, and charged the participants to embrace the opportunities the training offered, which she noted was a practical way to provide solution to many life challenges facing the youths in today’s economy.
“This training shall prove to be of utmost benefit to professionals, entrepreneurs, business expert and job seekers. It shall expose participants to opportunities created by the Internet and digital skills. It will show how technology has affected business and how you can take advantage of the changes which are continually coming. Also, the training shall shed light on some economic principles which are relevant in the digital world as well as show how to build an online presence for any business including personal branding, among others,” Ugo said.
Also speaking, Mr. Isaac Mefo, an event planner who was among those that participated in the training appreciated the sponsor of the programme for deeming it necessary to put together such an event for the benefit of the youths in the state.
Mefo, who said that he had been in the business for four years now confirmed that he had benefited from the training.
He appealed to other public spirited individuals to emulate Ini Ememobong’s gesture by partnering with him to make the training a regular one.
Another participant, Miss Iniubong Umoren, a 500 level student, studying fisheries and aquatic environmental management in the University of Uyo, said that the training had opened her to the vast opportunities offered by online marketing.