Heineken, in its tradition, treated fans to a sensational match night as the 2016/2017 edition of the UEFA Champions League came to a close with Real Madrid beating Juventus to lift the trophy.
Real Madrid took the Champions League title for a record 12th time after defeating Italian side, Juventus 4-1 in Cardiff, Wales.
The premium beer brand treated guests to a VVIP UCL experience in an exclusive and relaxing atmosphere in Port Harcourt at Higi Haga Bar, Trans Amadi, and Bay Lounge, Lekki in Lagos.
The experience continued with an after-party featuring exciting performances by artiste, Burna Boy, superstar DJs, Big N and Neptune.
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004.
Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio.
As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally.
We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.