By Alemma-Ozioruva Aliu
BENIN CITY—A Non-Governmental Organisation, NGO, Girl Effect has launched an initiative to advance the cause of girl-child, through “Girls Connect” in Benin City, Edo state.
The Deputy Country Director, Girl Effect, Mrs Hadeezah Haruna-Usie stated this yesterday at an event by the organisation that the Initiative is designed to transform the lives of girls in Nigeria.
She said Girls Connect would empower the girl-child to eliminate poverty, promote good health and their well-being adding that the initiative would be driven by an innovative Interactive Voice Response, IVR, mobile service for girls.
“It is a pioneering partnership founded by Girl Effect Nigeria, a creative non-profit that uses media and mobile technology to empower girls, and the iSON group, one of Africa’s leading IT and ITeS companies.
“The Girls Connect programme uses compelling stories to reach young women from across a broad spectrum of Nigeria society through the kind of voice recognition software that a bank might otherwise use to address consumer queries.
“However, unlike the bank, the point of Girls Connect is to create an immersive world for girls which anonymously answers their queries about growing up in challenging circumstances, on their own terms, free from any fear of judgement.”